There are a lot of discussion about CPC on internet, it’s part of the system operation. We have to admit that the CPC can help your products stand out from the hot selling on Amazon. So we have to build perfect products pages. Certainly, the good control of the trafic and conversion is also very important.
If you do not know what is hot selling on Amazon, you can also check this matching dog and owner apparel, this is a very potential item.
CPC is not that unpredictable, you will know more about it through this post.
1. The functions of Amazon CPC
At the beginning of the new item listing, CPC can crawl, index and match huge keywords. And can get huge traffic and higher keywords ranking.
In the steady sales period, CPC can bring huge traffic and ensure sales improvement. So the ranking will be steady for a period, this can bring more brand exposure and improve sales.
2.CPC structure and matching way
Know the keywords range of Exact Match, Phrase Match, Broad Match.
Understand the pros and cons of auto-bidding or manual bidding. For the auto bidding, Amazon will act as the page optimization and consumer demand, this will match huge search results and bring huge related traffic. The disadvantage is huge exposure will bring too many invalid clicks. Auto bidding can’t control the price and position exactly.
Manual bidding can advertise the ads more accurate for the keywords. Especially the price adjustment can control the position of the ad.
3.Product Keywords Research
You should build the keywords database, including the key drain words, key conversion words and assist long-tail words. These keywords can be searched through the competitor’s product page and third party software. Remember to adjust the ads according to the effect.
4.Maximize optimize the products before the ads
Sellers should know that the CTR is related to the product main photo, titles, reviews, and price. If the products already have exposure, in order to improve the CTR, sellers should do the following points. If there are huge clicks bad conversion rate, hot keywords, the product detailed page is not competitive, then you need continuous optimization. This can improve the conversion rate.
5.Build Clear Level And Structure
In order to avoid the multi SKU internal ads groud competition in the campaign, and can not know the competitiveness of one SK.So it’s best to put one SKU in one campaign.
If the variants of one product are serving multi ads, then it could build one ad group under one of the variants. As a result, it will be much more clear when we analyze the performance of each SKU.
6.Keywords Report Analysis
Tracking the keywords ranking and orders performance, adjust the keywords price and structure.
Keywords report should focus on the exposure, clicks, orders. Price adjustment should base on the CTR and Acos, then the keywords Phrase Group match or an exact match.
High exposure, low clicks need to optimize the page and check if the keywords are Exact Match.
High clicks, lowe transaction need to improve the page quality, adjust the price or bid price.
The bid price is high, no ads display, the keywords relativity is low, or the page match or keywords layout is not very well.
7.Continuous ads structure optimization
Choose the good performance keywords from previous auto or manual keywords into group match or exact match, or downgrade the bad performance keywords.
8. Continuously optimize the keywords structure
Learn to do the subtraction, promote the valid traffic through the irrelevant keywords or ACOS analysis in the report.
Continuous to do the addition, expand the traffic pool through the goods performance keywords in the analysis of the report. This can increase the keywords coverage, accumulate more traffic and create more value.
Horizontal expansion, if you sell the accessories for one product, some relevant products can do the horizontal expansion. In this way, we will get a high output with low bidding price.
Vertical expansion, you need to unearth the opportunity in the category. For example the power bank, through the report analysis, the Mini Power Bank has very high CTR and highly correlated. Then you can add this keyword in the keywords database. You will find many keywords you can not imagine.
Trough 8 ways above about Amazon CPC, you also need to adjust the ads according to the product category, listing time and budget.
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