Advertising On Amazon

We are the pet products factory for Amazon sellers. If you just started your business on Amazon and have enough budget, this article will help you.

There is limited advertising placement on Amazon, so all the sellers want to take the place and advertise their products. This is necessary to attract consumers. Do you know the AD placement on Amazon? We will make an introduction to this article.

1.Top ADS
Top ads are on the top of the Amazon. In Aug 2017, Amazon allows the third parties who registered their brands to publish their ads. Top ads placement is a golden one. It will bring large PV and a high conversion rate.

2.Right ADS placement.
Many sellers like the right ad placement is a nice choice, even though it is not as good as top ads. But Amazon canceled this placement because Amazon wanted to have a better shopping experience. So we lost this placement.

3.CPC ADS
CPC ads are connected with keywords, your products come out when consumers search-related keywords. This will have a quick effect than the Amazon long tail keywords strategy.

4.Amazon alliance advertising.
Just like Google, it’s said that Amazon sellers can publish the ads on their alliance’s website to draw more consumers. But now, they do not announce this officially.

The ads placement is limited to Amazon, but they can bring huge consumers for us. In order to apply the ads to get the best ROI, we need to know some skills. We will talk about this in the next article.

Amazon’s long tail keywords strategy can have a very nice effect with a small budget.

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